How to build audience manually

By selecting the manual audience targeting option inside a Line Item, you can browse the available categories through a dropdown menu that organizes them by type.

  1. Categories

  1. Consumer Affinity: Hobbies, content consumed, lifestyle patterns and more.

  2. Credit Cards: You can target people based on the credit card they own.

  3. Demographic: Age, gender, education, income, credit score and other indicators supporting financial stability. 

  4. Employment: Company size, job title, role within an organization or specific industry. 

  5. Household Composition: Occupants within the household such as adults and children, including age and gender.

  6. Housing: Details relating to the home such as residence type, rent/ownership, purchase price, etc.

  7. Nonprofit Affinity: Charitable giving or causes supported.

  8. Political: Congressional, state and legislative districts as well as voter status.

  9. Vehicle Ownership: The automobiles in the household including make, model, type and more.

  10. Uploaded Audiences: You can manually upload an audience to target it - see the “Audiences” section.

  11. Retargeted Audiences: You can retarget uploaded audience - see the “Audiences” section.

    You can use the search filter to look for relevant categories by entering specific keywords.

    By selecting the categories of interest, you will always find an estimate of impressions and reach on the right side of the page

    1. Include/Exclude targeting categories

When a segment is included in the targeting of a line item, any user who belongs to that segment will be targeted by the line item.

  • If multiple segments are included, a user will be targeted if they are part of any one of the included segments.

  • The logical operator for combining multiple included segments is OR.

Example:
If a line item is targeting "include segment-1" and "include segment-2," the user will be targeted if they are in segment-1, segment-2, or both.

When a segment is excluded in the targeting of a line item, any user who belongs to that segment will not be targeted.

  • If multiple segments are excluded, a user must not belong to any of the excluded segments in order to be targeted.

  • The logical operator for combining multiple excluded segments is AND (i.e., the user must not be in any of the excluded segments).

Example:
If a line item is targeting "exclude segment-3" and "exclude segment-4," a user will not be targeted if they are in either segment-3 or segment-4.

Updated on
How to create advertising line items
Inventory Targeting